Ikonik Films
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Nissan

Beginning with a craigslist ad, the viral video "Luxury Defined" has generated over 3 million views and one of the most unique automotive industry stories.

Luxury Defined: The 1996 Nissan Maxima Sport Sedan

Above:  the original viral ad. Below: A print ad that accompanied the original craigslist ad.

Stolen.

Stolen.

Go ahead. I dare you. Leave these cars overnight in a dark parking lot in Modesto, CA, - a place known to have the highest car theft rates in the U.S.* I am certainly worried about two of them. One of them (I'll let you decide which one) will probably be exactly where I left it the morning after. Of course with a 3.0L 190hp V6 engine and a respectable 205 ft-lbs. @ 4000 RPM it's more like an ugly girl with a great personality. Sure there are things that might make you regret this purchase. It could be that you regret the stylish front end, the real leather seats or the worry-free attitude about parking it just about anywhere. The next time you take your new car out among the treachery of the grocery store parking lot you'll wish you had a car like this. There's no limit on the peace of mind this car can provide and in that sense, this car is priceless. It's current price of only $1,400 ensure that now is the only time it will get stolen.

After the Ad Went Viral, Nissan Reached out and Purchased the Car.

After the Ad Went Viral, Nissan Reached out and Purchased the Car.

In addition to purchasing the vehicle, Nissan donated $1,000 to Wounded Warrior. 

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Luxury Defined Part Two: Luxury Restored

Above: The sequel to the original, Produced for Nissan North America as a part of the unveiling of the restored Maxima. Below: A behind-the-scenes shot from the set of Luxury Restored.

Below, The 1996 Nissan Maxima Land-Ship-Yacht on Display at Nissan North America HQ

Below, The 1996 Nissan Maxima Land-Ship-Yacht on Display at Nissan North America HQ

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