I directed and produced the parody bourbon brand Hopes & Dreams Bourbon. Hopes & Dreams pokes fun at the current trends in whiskey and bourbon advertising.
The concept project includes a full website, product photoshoot, social content, and tv commercials.
Representing the first of its kind in whiskey brands Hopes & Dreams is a tongue-in-cheek approach to Bourbon marketing and advertising.
EXECUTIVE PRODUCER/CREATIVE DIRECTOR: LUKE AKER
LEAD WRITER: LUKE AKER
CO-WRITERS: NATHAN ADAIR & CHAD MICHAEL
DIRECTOR: LUKE AKER
PHOTOGRAPHER: ANNIE DARBY
RETOUCHING/POST: LUKE AKER
DESIGN STUDIO: CHAD MICHAEL STUDIO
CREATIVE DIRECTOR/DESIGNER: CHAD MICHAEL
EP/DIRECTOR/WRITER/DP: LUKE AKER
CO-WRITER/ASST PRODUCER: NATHAN ADAIR
LEAD: JEFFREY DONNELLY
BARTENDER: DON LARSON
CAMERA OP: CORBAN YOUNG
GAFFER: JON SWANSON
1ST AC/GRIP: GABRIEL DAVIS
SOUND: JASON STRAWLEY
THE GUESTHOUSE ORLANDO
JENNIFER BRAND AND THE ORLANDO CITY FIRE DEPARTMENT
COLUMBIA STREET STUDIO LIGHTING AND GRIP
CLOVE STREET PRESS
PAN ECTOR INDUSTRIES
EVAN & SCOTT CHRISTMAN
Beginning with a craigslist ad, the viral video "Luxury Defined" has generated over 4 million views on YouTube alone without any ad dollars, or existing audience. Nissan bought the Maxima featured in the video. This video remains today as one of the most unique automotive industry stories.
Luxury Defined: The 1996 Nissan Maxima GLE Sport Sedan
Beginning with a single cafe in 1971 Hard Rock Cafe now has 190 locations in over 70 countries and expanded to include hotel and casino operations.
I produced and directed a variety of media for social, digital and broadcast. Posts for social media, brand videos and yearly sizzles are just a part of what I've worked on at Hard Rock.
This page has some gifs I created for social media, a promotional video I developed for our yoga program and frames from a proof of concept.
Manifesto Proof of Concept
Summer Retail "Kiss"
Halloween Burger Promotion
Knight’s Armament Company was founded as a Research & Development facility more than 30 years ago. Knight’s is best known for our advanced developments in weapon designs and accessories, with R&D, manufacturing, assembly and testing all performed at our facility in Titusville, FL.
From social media content creation to the development of a video series centered around bespoke product concepts.
R-Squared: Clandestine Operations Revolver Titles
Knights Brand Video feat. Chris Costa
Producer: Luke Aker
Brought together with a shoestring budget and less than 48 hours notice I produced this video with superstars Imagine Dragons featuring Nate Reuss of FUN.
100% of ticket sales benefitted the OneOrlando Fund, providing support for victims and survivors, their families and various communities affected by the tragedy at the Pulse nightclub.
IMAGINE DRAGONS & NATE RUESS